Do Supplements Really Work?

Can you believe everything you read in the magazines?

Most magazine publishers own supplement companies and use their magazines as the primary means for promoting their products. Certain well- known magazines have been doing this for decades. One day, it dawned on the rest of them that more money could be made selling supplements than selling advertising or subscriptions. Before long, every publisher jumped on the bandwagon and started supplement companies.

For some reason, magazines have  a lot of credibility. After all, they can’t print a lie right there on paper, can they? If it’s in print, it must be true, right?

Editorials are more believable than advertising (that’s why they try to make ads look so much like articles these days). Most people will believe almost anything if it’s printed in a “reputable” medium such as a nationally circulated magazine. That’s why magazines are the perfect vehicles for promoting supplements.

Did you ever notice how many magazine articles are about the latest, greatest “breakthroughs” in supplements? These “articles” aren’t really articles at all; they’re nothing more than advertisements in disguise (called advertorials), and they usually have an 800 number for easy ordering at the end.

Even if a magazine doesn’t have a vested interest in a supplement line, you still can’t count on them to reveal the entire truth to you because they don’t want to offend the deep-pocketed companies that are spending big money to advertise.

A full-page ad in a high circulation national magazine can cost thousands of dollars. With this kind of money at stake, it’s not likely that a magazine will print an article saying “supplements don’t work” and on the next page, run an ad for the same supplements they are criticizing.

It’s in the magazine’s best interest to promote supplements like crazy, regardless of whether they work or not, because the more supplements that are sold, the more the supplement companies will advertise. The more they advertise, the more supplements they sell, and on and on the cycle goes.

It’s not like I need to be the one to tell you this, but just in case….. don’t believe everything you read. Question everything.  Be a skeptic. Use your head. Use common sense and your own good judgment. Beware of hidden motives. Just because it’s right there in black and white doesn’t mean it’s the truth. If it sounds too good to be true… it probably is.

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This entry was posted on January 26th, 2013 at 5:53 am

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